Parties | Supermodels

Party girls with a purpose: Building their own brands

December 29, 2007 at 1:33 am | Posted in Amanda Hearst, Ava Smith, Brittny Gastineau, Celeb, Celebrities, Celebrity, Fabiana Capra, Fabiola Beracasa, Fernanda Tavares, Grace Small, Lydia Hearst, Megan Simmons, New York, Paris Hilton, Parties, Party, Socialite, Socialites, Tinsley Mortimer, Vanessa Traina | Leave a comment

NEW YORK: It was 9 p.m. on Halloween and already a crowd of A-list revelers and the photographers who love them were inside the West Side lounge Bungalow 8. Stepping through the club’s velvet ropes, Fabiola Beracasa, the sexy, voluble socialite who is the Venezuelan-born daughter of Veronica Hearst, was dressed as Medusa in a made-to-order serpentine headdress, glittery body paint, freaky white contact lenses and gold-sequined hot pants.

As the photographers sprung into action, Beracasa, one of the party’s six hosts, gamely struck a variety of poses, momentarily jumping atop a leather banquette in her 6-inch, or 15-centimeter, platform heels.

After descending from her perch, she slinked through the crush of bodies to chat with her friend Tinsley Mortimer, another much-photographed girl- about-town, who was dressed as Raggedy Ann in red-and-white- striped stockings.

A few hours later, the photographs were up on Web sites about Manhattan party life, providing fodder to bloggers and glossy magazines that document the social set’s every clothing change. It was another night in the life of the ambitious post-deb set, during a week that included a host of similar photo ops: the Met museum Young Friends Benefit Dance, the Princess Grace Foundation gala, parties at the Jimmy Choo boutique and the Gramercy Park Hotel.

So many parties, so many party pictures. Yet to hear the newest wave of socialites tell it, the businesslike grind of going out nightly is increasingly a platform for creating a business.

Women like Beracasa (creative director of an estate jewelry company), Mortimer (designer of her own handbag line) and many others are exploring a new socialite end game – one in which they become a brand with mainstream recognition (extra points awarded for an actual logo).

Aggressively milking the fame they acquire through their irrepressible urge to dress up and be photographed, they are spinning off businesses that may one day provide nest eggs for the time an inherited fortune runs dry or a Palm Beach marriage goes down in flames, or simply as a means of personal fulfillment.

The New York Times

see more at thesocialitelife.com featuring Ava Tyne, Brittny Gastineau, Tinsley Mortimer, Amanda Stern, Leslie Bick, Michele Di Spino, Cameron Van De Waal, Megan Simmons, Natalia Oman, Casey Johnson, Lydia Hearst, Paris Hilton, Vanessa Traina

Miss Fabulousity: Agyness Deyn

December 29, 2007 at 1:15 am | Posted in Africa, beauty, Blogroll, Celeb, Celebrities, Celebrity, celebutante, DNA Model Management, Los Angeles, New York, News, Parties, Party, Party Scene, Socialite, Socialites, Society, supermodel, Supermodels, TMZ, Uncategorized | Leave a comment
Tags: Agyness Deyn, Celebrity, supermodel

Agyness Deyn wins “Model of the Year” award.

British model Agyness Deyn has won the ultimate modelling industry acclaim by being named Model of the Year.

She has appeared on the front of Italian, American and British Vogue and been in advertisements for Burberry, Giorgio Armani and Vivienne Westwood.

Party girls with a purpose: Building their own brands

November 28, 2007 at 5:28 am | Posted in Amanda Hearst, Ava Smith, Bijou Phillips, Brittny Gastineau, Bruna Brignol, Casey Johnson, Celeb, Celebrities, Celebrity, Chantal Meerie, Fabiana Capra, Fabiola Beracasa, Gloria Van Der Waal, Grace Small, Lydia Hearst, Megan Simmons, New York, Olivia Rubenbeck, Paris Hilton, Parties, Party, Socialite, Socialites, Tinsley Mortimer, Uncategorized, Vanessa Traina, Veronica Hearst, Victoria Traina | 2 Comments

NEW YORK: It was 9 p.m. on Halloween and already a crowd of A-list revelers and the photographers who love them were inside the West Side lounge Bungalow 8. Stepping through the club’s velvet ropes, Fabiola Beracasa, the sexy, voluble socialite who is the Venezuelan-born daughter of Veronica Hearst, was dressed as Medusa in a made-to-order serpentine headdress, glittery body paint, freaky white contact lenses and gold-sequined hot pants.As the photographers sprung into action, Beracasa, one of the party’s six hosts, gamely struck a variety of poses, momentarily jumping atop a leather banquette in her 6-inch, or 15-centimeter, platform heels.

After descending from her perch, she slinked through the crush of bodies to chat with her friend Tinsley Mortimer, another much-photographed girl- about-town, who was dressed as Raggedy Ann in red-and-white- striped stockings.

A few hours later, the photographs were up on Web sites about Manhattan party life, providing fodder to bloggers and glossy magazines that document the social set’s every clothing change. It was another night in the life of the ambitious post-deb set, during a week that included a host of similar photo ops: the Met museum Young Friends Benefit Dance, the Princess Grace Foundation gala, parties at the Jimmy Choo boutique and the Gramercy Park Hotel.

So many parties, so many party pictures. Yet to hear the newest wave of socialites tell it, the businesslike grind of going out nightly is increasingly a platform for creating a business.

Women like Beracasa (creative director of an estate jewelry company), Mortimer (designer of her own handbag line) and many others are exploring a new socialite end game – one in which they become a brand with mainstream recognition (extra points awarded for an actual logo).

Aggressively milking the fame they acquire through their irrepressible urge to dress up and be photographed, they are spinning off businesses that may one day provide nest eggs for the time an inherited fortune runs dry or a Palm Beach marriage goes down in flames, or simply as a means of personal fulfillment.

The New York Times

see more at thesocialitelife.com featuring Fabiola Bercasa, Amelia Wahl, Joanie Oakley, Byrdie Bell, Amanda Swift, Tinsley Mortimer, Cameron Owens, Michele DiSpina, Lucinda Snell, Casey Johnson, Megan Simmons, Anna Marie Bein, Jennifer Styne, Paris Hilton, Gloria Van Der Waal, Victoria Traina, Natalia Pzerymskc

When Time is In: Veronica Varekova, Megan Simmons, Estella Warren

May 18, 2007 at 12:39 pm | Posted in Estella Warren, Megan Simmons, New York, Parties, Party, Socialite, Socialites, Veronica Varekova | 4 Comments

Veronica Varekova, Megan Simmons, Estella Warren – When Time is In

Veronica Varekova

Megan Simmons

Estella Warren

Giorgio Armani has launched numerous lines over the years inMding:

* Armani Exchange (A|X), The affordable collection was created in 1991 and is available in its 63 American boutiques & 45 International boutiques. Due to its popularity the brand has become more expensive.[citation needed]
* Armani Jeans, The second-cheapest Armani Line features its denim collection. Other than denim the brand also creates apparel for men and women. The normal average price of their denim is around $195. It can be purchased in America at certain Neiman Marcus, Saks Fifth Avenue, and Bloomingdales stores. The Armani Jeans label has 30 boutiques in Europe & Asia.
* Armani Casa, The high end home collection by Armani features furniture, lamps, linens, and dining essentials. The Home Collection is expensively priced: for example, the highly acclaimed Tchaikowski Armchair retails at $9,985. Armani Casa is available at its 40 worldwide boutiques & select Neiman Marcus stores.
* Armani Junior, This line that features clothing for children.It can be purchased at its 15 worldwide boutiques and select Neiman Marcus & Saks Fifth Avenue stores.
* Emporio Armani A more youthful inspired Armani Line that markets for younger adults. The line is the third least expensive Armani Brand and can be bought at its 13 American boutiques and over 140 worldwide Boutiques making it the largest distributed Armani brand.
* Armani Collezioni The high end collection line of Giorgio Armani features clothing for men and women geared at the more professional lifestyle. In America it is available only in high end department stores and has 13 worldwide boutiques.
* Giorgio Armani The Armani signature label is the most expensive Armani label and is available in its 75 worldwide boutiques.
* Armani Privé, Armani’s haute couture line made history being the first haute couture Paris fashion show to be streamed live online. The label is strictly made to wear and not available for purchase in stores but can be ordered and tailored at a very high price.
* Armani Cosmetics, The beauty brand by Armani features cosmetics, skin care, perfumes, and colognes. It is available at many department stores worldwide and has very few boutiques.

Armani also invests in the fine dining industry. Throughout the world he has 14 Emporio Armani cafes. The Armani Bar in Hong Kong has also become a hit spot and his two new restaurants, NoBu & Prive, are found worldwide. He also has a small library and a floral company under the Armani name and a confectionary company known as Dolci.